Brand positioning under lexicographic choice rules (Q1806633): Difference between revisions
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Property / author: Joy Bhadury / rank | |||
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Property / full work available at URL: https://doi.org/10.1016/s0377-2217(97)00417-7 / rank | |||
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Latest revision as of 12:00, 30 July 2024
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Brand positioning under lexicographic choice rules |
scientific article |
Statements
Brand positioning under lexicographic choice rules (English)
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4 April 2000
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single-variable mathematical programming
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competitive location model
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Stackelberg solution
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brand positioning
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Nash equilibria
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