Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers (Q1681146): Difference between revisions
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scientific article
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English | Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers |
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Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers (English)
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23 November 2017
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supply chain management
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dual channel
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durable goods
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manufacturer
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reseller
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