Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers (Q1681146): Difference between revisions

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Property / DOI: 10.1016/j.ejor.2017.08.039 / rank
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Property / author
 
Property / author: Zhong-Kai Xiong / rank
 
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Property / MaRDI profile type: MaRDI publication profile / rank
 
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Property / full work available at URL: https://doi.org/10.1016/j.ejor.2017.08.039 / rank
 
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Property / OpenAlex ID: W2746869228 / rank
 
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Latest revision as of 03:04, 11 December 2024

scientific article
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Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers
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    Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers (English)
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    23 November 2017
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    supply chain management
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    dual channel
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    durable goods
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    manufacturer
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    reseller
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