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Property / DOI: 10.1016/j.ejor.2020.12.025 / rank
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Latest revision as of 20:04, 16 December 2024

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On sales effort and pricing decisions under alternative risk criteria
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    On sales effort and pricing decisions under alternative risk criteria (English)
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    7 June 2021
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    (D)OR in marketing
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    risk analysis
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    loss aversion
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    pricing
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    sales effort
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