The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? (Q3116738): Difference between revisions
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Latest revision as of 16:58, 20 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? |
scientific article |
Statements
The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? (English)
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12 February 2012
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sales promotions
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coupons
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loyalty programs
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marketing
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