The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
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Publication:3116738
DOI10.1287/MNSC.46.3.348.12062zbMath1231.90254OpenAlexW3122856353MaRDI QIDQ3116738
Sanjay K. Dhar, Aradhna Krishna, Z. John Zhang
Publication date: 12 February 2012
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://semanticscholar.org/paper/e9f85f4b23f3fbf030e41471fbf992f2fa4e2d39
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