The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? (Q3116738)

From MaRDI portal
scientific article
Language Label Description Also known as
English
The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
scientific article

    Statements

    The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? (English)
    0 references
    0 references
    0 references
    0 references
    12 February 2012
    0 references
    0 references
    sales promotions
    0 references
    coupons
    0 references
    loyalty programs
    0 references
    marketing
    0 references
    0 references