Optimal strategy and cost sharing of free gift cards in a retailer power supply chain (Q6070134): Difference between revisions

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Property / cites work: Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains / rank
 
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Latest revision as of 18:09, 30 December 2024

scientific article; zbMATH DE number 7768075
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English
Optimal strategy and cost sharing of free gift cards in a retailer power supply chain
scientific article; zbMATH DE number 7768075

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    Optimal strategy and cost sharing of free gift cards in a retailer power supply chain (English)
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    20 November 2023
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    two-product
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    free gift cards
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    retailer power
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    supply chain
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