Mining twitter lists to extract brand-related associative information for celebrity endorsement (Q6168614): Difference between revisions

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Latest revision as of 19:04, 30 December 2024

scientific article; zbMATH DE number 7709938
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English
Mining twitter lists to extract brand-related associative information for celebrity endorsement
scientific article; zbMATH DE number 7709938

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    Mining twitter lists to extract brand-related associative information for celebrity endorsement (English)
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    11 July 2023
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    OR in marketing
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    celebrity endorsement
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    twitter lists
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    big data
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    data mining
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