Mining twitter lists to extract brand-related associative information for celebrity endorsement
From MaRDI portal
Publication:6168614
DOI10.1016/j.ejor.2023.05.004MaRDI QIDQ6168614
Sofia Angelidou, Polyvios Pratikakis, Maria Oikonomidou, Constantine S. Katsikeas, Charalampos Saridakis
Publication date: 11 July 2023
Published in: European Journal of Operational Research (Search for Journal in Brave)
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