Mining twitter lists to extract brand-related associative information for celebrity endorsement

DOI10.1016/J.EJOR.2023.05.004MaRDI QIDQ6168614zbMATH OpenFDO

Authors Charalampos Saridakis, Constantine S. Katsikeas, Sofia Angelidou, Maria Oikonomidou, Polyvios Pratikakis

Publication date 11 July 2023

Published in European Journal of Operational Research (Search for Journal in Brave)

Copyright license Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Full work available at URL https://doi.org/10.1016/J.EJOR.2023.05.004

zbMATH Keywords

big datacelebrity endorsementdata miningOR in marketingtwitter lists

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites work

• 50 years of data mining and OR: upcoming trends and challenges
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