Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
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Publication:2378369
DOI10.1016/j.ejor.2008.02.020zbMath1159.90436OpenAlexW2171509321MaRDI QIDQ2378369
Anna Torres, Tammo H. A. Bijmolt
Publication date: 8 January 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2008.02.020
bootstrapmultivariate statisticsmarketingcorrespondence analysisperceptual mappingbrand imagebrand-to-attribute and attribute-to-brand associations
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