Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach

DOI10.1016/j.ejor.2009.04.010zbMath1177.62130MaRDI QIDQ1038355

Sally Dibb, Luis Tadeu Almeida, Carlos Manuel Ferreira Monteiro

Publication date: 17 November 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: http://oro.open.ac.uk/15826/1/Monteiro_et_al.pdf

zbMATH Keywords

marketing; multivariate statistical analysis; ethical pharmaceutical products; perceptual mapping; prescribing behaviour

Mathematics Subject Classification ID

62H25: Factor analysis and principal components; correspondence analysis

62P10: Applications of statistics to biology and medical sciences; meta analysis

92C50: Medical applications (general)

90B60: Marketing, advertising

Uses Software

• SPSS