Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach

DOI10.1016/J.EJOR.2009.04.010MaRDI QIDQ1038355zbMATH OpenOpenAlexFDO

Authors Sally Dibb, Luis Tadeu Almeida, Carlos Manuel Ferreira Monteiro

Publication date 17 November 2009

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL http://oro.open.ac.uk/15826/1/Monteiro_et_al.pdf

zbMATH Keywords

ethical pharmaceutical productsmarketingmultivariate statistical analysisperceptual mappingprescribing behaviour

Mathematics Subject Classification ID

Factor analysis and principal components; correspondence analysis (62H25) Applications of statistics to biology and medical sciences; meta analysis (62P10) Marketing, advertising (90B60) Medical applications (general) (92C50)

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Cites work

• A multivariate methodology to uncover regional disparities: a contribution to improve European Union and governmental decisions
• Agile supply chain capabilities: determinants of competitive objectives
• Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
• Cluster analysis.
• Mental representations of important real-life decisions
• Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis
• Nonmetric multidimensional scaling. A numerical method
• Prediction of commercial bank failure via multivariate statistical analysis of financial structures: the Turkish case
• The European regional policy and the socio-economic diversity of European regions: A multivariate analysis

Cited in

(2)

• A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures
• Prescribing behaviours

Describes a project that uses

Uses Software

• SPSS

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