Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach

DOI10.1016/J.EJOR.2009.04.010zbMath1177.62130OpenAlexW2060850100MaRDI QIDQ1038355

Sally Dibb, Luis Tadeu Almeida, Carlos Manuel Ferreira Monteiro

Publication date: 17 November 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: http://oro.open.ac.uk/15826/1/Monteiro_et_al.pdf

zbMATH Keywords

marketingmultivariate statistical analysisethical pharmaceutical productsperceptual mappingprescribing behaviour

Mathematics Subject Classification ID

Factor analysis and principal components; correspondence analysis (62H25) Applications of statistics to biology and medical sciences; meta analysis (62P10) Medical applications (general) (92C50) Marketing, advertising (90B60)

Uses Software

• SPSS

Cites Work

• Unnamed Item
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• Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
• The European regional policy and the socio-economic diversity of European regions: A multivariate analysis
• Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis
• Nonmetric multidimensional scaling. A numerical method

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