A hierarchical Bayesian multidimensional scaling methodology for accommodating both structural and preference heterogeneity
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Publication:477959
DOI10.1007/s11336-008-9064-1zbMath1301.62123OpenAlexW2073026897MaRDI QIDQ477959
Joonwook Park, Wayne S. Desarbo, John C. Liechty
Publication date: 10 December 2014
Published in: Psychometrika (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s11336-008-9064-1
structural heterogeneityBayesian multidimensional scalingmultidimensional unfolding modelmultidimensional vector modelpharmaceutical marketingpreference heterogeneity
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Uses Software
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