Mining twitter lists to extract brand-related associative information for celebrity endorsement (Q6168614)
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scientific article; zbMATH DE number 7709938
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| English | Mining twitter lists to extract brand-related associative information for celebrity endorsement |
scientific article; zbMATH DE number 7709938 |
Statements
Mining twitter lists to extract brand-related associative information for celebrity endorsement (English)
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11 July 2023
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OR in marketing
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celebrity endorsement
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twitter lists
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big data
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data mining
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