MABS: spreadsheet-based decision support for precision marketing (Q819085): Difference between revisions
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| Property / cites work: Broadcast Scheduling for Mobile Advertising / rank | |||
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Latest revision as of 12:21, 24 June 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | MABS: spreadsheet-based decision support for precision marketing |
scientific article |
Statements
MABS: spreadsheet-based decision support for precision marketing (English)
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22 March 2006
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decision support systems
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marketing
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scheduling
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integer programming
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large scale optimisation
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