Effectiveness of retail joint promotions under different channel structures (Q541739): Difference between revisions

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Property / DOI: 10.1016/j.ejor.2010.10.025 / rank
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Property / MaRDI profile type: MaRDI publication profile / rank
 
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Property / full work available at URL: https://doi.org/10.1016/j.ejor.2010.10.025 / rank
 
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Property / OpenAlex ID: W2094854597 / rank
 
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Property / cites work: The Relationship Between a Firm's Level of Technological Innovativeness and Its Pattern of Partnership Agreements / rank
 
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Property / cites work: A game theory approach in seller-buyer supply chain / rank
 
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Property / cites work
 
Property / cites work: EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS / rank
 
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Property / cites work
 
Property / cites work: Coordinating advertising and pricing in a manufacturer-retailer channel / rank
 
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Property / DOI: 10.1016/J.EJOR.2010.10.025 / rank
 
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Effectiveness of retail joint promotions under different channel structures
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