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Latest revision as of 10:24, 30 July 2024

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Information theory as a unifying statistical approach for use in marketing research
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    Information theory as a unifying statistical approach for use in marketing research (English)
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    5 November 1998
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    individual choice models
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    logit
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    entropic models
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    information theory
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    goodness-of-fit tests
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    marketing
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    decision modelling
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