Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management (Q2253447): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Set OpenAlex properties. |
||
| (One intermediate revision by one other user not shown) | |||
| Property / MaRDI profile type | |||
| Property / MaRDI profile type: MaRDI publication profile / rank | |||
Normal rank | |||
| Property / full work available at URL | |||
| Property / full work available at URL: https://doi.org/10.1016/j.ejor.2012.08.007 / rank | |||
Normal rank | |||
| Property / OpenAlex ID | |||
| Property / OpenAlex ID: W2059883500 / rank | |||
Normal rank | |||
Latest revision as of 23:30, 19 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management |
scientific article |
Statements
Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management (English)
0 references
27 July 2014
0 references
customer relationship management
0 references
data envelopment analysis
0 references
credit cards
0 references
acquisition strategies
0 references
retention strategies
0 references
