Optimal Advertisement Allocation for Product Promotion on Television Channels (Q2820240): Difference between revisions

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Latest revision as of 20:30, 19 March 2024

scientific article
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Optimal Advertisement Allocation for Product Promotion on Television Channels
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    Optimal Advertisement Allocation for Product Promotion on Television Channels (English)
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    15 September 2016
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    television channels
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    multi-objective programming
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    advertisement allocation
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    planning horizon
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