An Approach to the Optimal Positioning of a New Product (Q3040922): Difference between revisions

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Latest revision as of 08:58, 20 December 2024

scientific article
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English
An Approach to the Optimal Positioning of a New Product
scientific article

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    An Approach to the Optimal Positioning of a New Product (English)
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    1983
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    two-stage decision process
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    weighted multi-attribute utility model
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    mixed integer nonlinear program
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    exact solution algorithm
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    marketing
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    new products
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    product positioning problem
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