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Latest revision as of 16:37, 4 June 2024

scientific article
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Optimizing information in the herd: Guinea pigs, profits, and welfare
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    Optimizing information in the herd: Guinea pigs, profits, and welfare (English)
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    30 September 2002
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    This paper evaluates the strategy of forcing a subset of agents to make their decision early from the perspective of a social planner, and a firm with a valuable or valueless product. Promotional activity by firms can be explained as an attempt to overcome the herd externality and maximize sales.
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    social planner
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    valuable or valueless product
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    herd externality
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    maximize sales
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