Building Brand Awareness in Dynamic Oligopoly Markets (Q3523876): Difference between revisions
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| Property / DOI: 10.1287/mnsc.1070.0755 / rank | |||
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| Property / author: Suresh P. Sethi / rank | |||
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Latest revision as of 10:58, 21 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Building Brand Awareness in Dynamic Oligopoly Markets |
scientific article |
Statements
Building Brand Awareness in Dynamic Oligopoly Markets (English)
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5 September 2008
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marketing
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competitive strategy
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advertising and media
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nonlinear Kalman filter
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dynamic games
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