ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning (Q4181583): Difference between revisions
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Latest revision as of 00:22, 20 March 2024
scientific article; zbMATH DE number 3617881
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning |
scientific article; zbMATH DE number 3617881 |
Statements
ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning (English)
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1979
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Marketing
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Advertising
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Market Segmentation
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Zipmap
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Zero-One Integer Programming Model
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Product Positioning
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Two-Stage Optimization Approach
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