Optimal advertising and pricing in a class of general new-product adoption models (Q2355872): Difference between revisions

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-.1016/j.ejor.2013.02.035
@@ Property / DOI: 10.1016/j.ejor.2013.02.035 / rank @@
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+Dynamic advertising and pricing with constant demand elasticities
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+Recent developments in dynamic advertising research
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+Optimal advertising and pricing in a new-product adoption model
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@@ Property / DOI @@
+.1016/J.EJOR.2013.02.035
@@ Property / DOI: 10.1016/J.EJOR.2013.02.035 / rank @@
+Normal rank