Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations (Q2378369): Difference between revisions
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| Property / DOI: 10.1016/j.ejor.2008.02.020 / rank | |||
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| Property / cites work: Q3218904 / rank | |||
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| Property / cites work: Singular value decomposition of matched matrices / rank | |||
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| Property / cites work: Correspondence Analysis in Practice / rank | |||
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| Property / cites work: Q5309161 / rank | |||
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| Property / DOI: 10.1016/J.EJOR.2008.02.020 / rank | |||
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Latest revision as of 07:07, 18 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations |
scientific article |
Statements
Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations (English)
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8 January 2009
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marketing
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brand image
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brand-to-attribute and attribute-to-brand associations
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multivariate statistics
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perceptual mapping
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correspondence analysis
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bootstrap
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