An Approach to the Optimal Positioning of a New Product (Q3040922): Difference between revisions
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| Property / DOI: 10.1287/mnsc.29.11.1277 / rank | |||
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Latest revision as of 08:58, 20 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An Approach to the Optimal Positioning of a New Product |
scientific article |
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An Approach to the Optimal Positioning of a New Product (English)
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1983
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two-stage decision process
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weighted multi-attribute utility model
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mixed integer nonlinear program
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exact solution algorithm
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marketing
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new products
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product positioning problem
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