Effectiveness of retail joint promotions under different channel structures (Q541739): Difference between revisions

@@ Property / Mathematics Subject Classification ID @@
+B60
@@ Property / Mathematics Subject Classification ID: 90B60 / rank @@
+Normal rank
@@ Property / Mathematics Subject Classification ID @@
+B26
@@ Property / Mathematics Subject Classification ID: 91B26 / rank @@
+Normal rank
@@ Property / zbMATH DE Number @@
+5905063
@@ Property / zbMATH DE Number: 5905063 / rank @@
+Normal rank
@@ Property / zbMATH Keywords @@
+marketing
@@ Property / zbMATH Keywords: marketing / rank @@
+Normal rank
@@ Property / zbMATH Keywords @@
+game theory
@@ Property / zbMATH Keywords: game theory / rank @@
+Normal rank
@@ Property / zbMATH Keywords @@
+supply chain management
@@ Property / zbMATH Keywords: supply chain management / rank @@
+Normal rank
@@ Property / zbMATH Keywords @@
+retailing
@@ Property / zbMATH Keywords: retailing / rank @@
+Normal rank
@@ Property / MaRDI profile type @@
+MaRDI publication profile
@@ Property / MaRDI profile type: MaRDI publication profile / rank @@
+Normal rank
@@ Property / full work available at URL @@
+https://doi.org/10.1016/j.ejor.2010.10.025
+Normal rank
@@ Property / OpenAlex ID @@
+W2094854597
@@ Property / OpenAlex ID: W2094854597 / rank @@
+Normal rank
@@ Property / cites work @@
+The Relationship Between a Firm's Level of Technological Innovativeness and Its Pattern of Partnership Agreements
+Normal rank
@@ Property / cites work @@
+A game theory approach in seller-buyer supply chain
+Normal rank
@@ Property / cites work @@
+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
+Normal rank
@@ Property / cites work @@
+Coordinating advertising and pricing in a manufacturer-retailer channel
+Normal rank
@@ links / mardi / name / links / mardi / name @@
+Publication:541739