Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (Q398669): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Set profile property. |
||
| Property / MaRDI profile type | |||
| Property / MaRDI profile type: MaRDI publication profile / rank | |||
Normal rank | |||
Revision as of 00:10, 5 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain |
scientific article |
Statements
Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (English)
0 references
15 August 2014
0 references
direct marketing
0 references
dynamic advertising
0 references
differential game theory
0 references
feedback Nash equilibrium
0 references
online channel
0 references
