A mathematical programming study of advertising allocation problem. (Q1417009): Difference between revisions

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Revision as of 03:17, 5 March 2024

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A mathematical programming study of advertising allocation problem.
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    A mathematical programming study of advertising allocation problem. (English)
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    18 December 2003
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    Integer programming
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    Allocation problem
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    People meter system
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    TV-rating
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    Advertising
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