An empirical study on the Lanchester model of combat for competitive advertising decisions (Q2371380): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Set profile property. |
||
| Property / MaRDI profile type | |||
| Property / MaRDI profile type: MaRDI publication profile / rank | |||
Normal rank | |||
Revision as of 06:53, 5 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An empirical study on the Lanchester model of combat for competitive advertising decisions |
scientific article |
Statements
An empirical study on the Lanchester model of combat for competitive advertising decisions (English)
0 references
4 July 2007
0 references
marketing
0 references
Lanchester model
0 references
dynamic competitive advertising strategies
0 references
differential games
0 references
