The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market (Q1616594): Difference between revisions
From MaRDI portal
Created a new Item |
Added link to MaRDI item. |
||
| links / mardi / name | links / mardi / name | ||
Revision as of 03:17, 1 February 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market |
scientific article |
Statements
The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market (English)
0 references
6 November 2018
0 references
spillover effect
0 references
Lanchester model
0 references
online advertising
0 references
open-loop strategy
0 references
closed-loop strategy
0 references
