Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences (Q5080632): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Removed claim: author (P16): Item:Q1806786 |
||
| Property / author | |||
| Property / author: Gustavo J. Vulcano / rank | |||
Revision as of 13:49, 29 February 2024
scientific article; zbMATH DE number 7534811
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences |
scientific article; zbMATH DE number 7534811 |
Statements
Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences (English)
0 references
31 May 2022
0 references
operations and supply chains
0 references
retailing
0 references
choice models
0 references
multinomial logit
0 references
promotion optimization
0 references
rank-based choice model
0 references
customized promotions
0 references
