Personalized retail promotions through a directed acyclic graph-based representation of customer preferences

DOI10.1287/OPRE.2021.2108MaRDI QIDQ5080632zbMATH OpenOpenAlexFDO

Authors Srikanth Jagabathula, Dmitry Mitrofanov, Gustavo Vulcano

Publication date 31 May 2022

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.2021.2108

zbMATH Keywords

retailingchoice modelsmultinomial logitpromotion optimizationoperations and supply chainscustomized promotionsrank-based choice model

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Transportation, logistics and supply chain management (90B06)

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Cites work

• scientific article; zbMATH DE number 847276 (Why is no real title available?)
• A Nonparametric Approach to Multiproduct Pricing
• Choice Models in Marketing: Economic Assumptions, Challenges and Trends
• Discrete Choice Methods with Simulation
• Long-run effects of price promotions in scanner markets
• Reducibility among combinatorial problems
• Stocking Retail Assortments Under Dynamic Consumer Substitution
• Varying parameter models to accomodate dynamic promotion effects

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