Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences

DOI10.1287/opre.2021.2108zbMath1493.91075OpenAlexW4210432355MaRDI QIDQ5080632

Srikanth Jagabathula, Dmitry Mitrofanov, Gustavo J. Vulcano

Publication date: 31 May 2022

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.2021.2108

zbMATH Keywords

retailingchoice modelsmultinomial logitpromotion optimizationoperations and supply chainscustomized promotionsrank-based choice model

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Consumer behavior, demand theory (91B42)

Cites Work

• Unnamed Item
• Varying parameter models to accomodate dynamic promotion effects
• Long-run effects of price promotions in scanner markets
• Discrete Choice Methods with Simulation
• A Nonparametric Approach to Multiproduct Pricing
• Choice Models in Marketing: Economic Assumptions, Challenges and Trends
• Stocking Retail Assortments Under Dynamic Consumer Substitution
• Reducibility among Combinatorial Problems

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