Personalized retail promotions through a directed acyclic graph-based representation of customer preferences
DOI10.1287/OPRE.2021.2108zbMATH Open1493.91075OpenAlexW4210432355MaRDI QIDQ5080632FDOQ5080632
Gustavo Vulcano, Srikanth Jagabathula, Dmitry Mitrofanov
Publication date: 31 May 2022
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.2021.2108
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- scientific article; zbMATH DE number 1927308
retailingchoice modelsmultinomial logitpromotion optimizationoperations and supply chainscustomized promotionsrank-based choice model
Consumer behavior, demand theory (91B42) Transportation, logistics and supply chain management (90B06)
Cites Work
- Title not available (Why is that?)
- Reducibility among Combinatorial Problems
- Discrete Choice Methods with Simulation
- Stocking Retail Assortments Under Dynamic Consumer Substitution
- A Nonparametric Approach to Multiproduct Pricing
- Long-run effects of price promotions in scanner markets
- Choice Models in Marketing: Economic Assumptions, Challenges and Trends
- Varying parameter models to accomodate dynamic promotion effects
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