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Revision as of 04:57, 5 March 2024
scientific article
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English | Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge |
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Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge (English)
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20 September 2000
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multicriteria analysis
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brand choice models
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utility theory
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knowledge base development
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decision aid
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marketing science
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