Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
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Publication:1569908
DOI10.1016/S0305-0548(99)00114-8zbMath1028.91528MaRDI QIDQ1569908
Andreas P. Samaras, Nikolaos F. Matsatsinis
Publication date: 20 September 2000
Published in: Computers \& Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0305-0548(99)00114-8
multicriteria analysis; utility theory; marketing science; decision aid; brand choice models; knowledge base development
91B06: Decision theory
90B50: Management decision making, including multiple objectives
91B10: Group preferences
91B42: Consumer behavior, demand theory
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Supply chains competition under uncertainty concerning player's strategies and customer choice behavior: a generalized Nash game approach, Aggregation of utility-based individual preferences for group decision-making
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Cites Work
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