Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge

DOI10.1016/S0305-0548(99)00114-8zbMath1028.91528MaRDI QIDQ1569908

Andreas P. Samaras, Nikolaos F. Matsatsinis

Publication date: 20 September 2000

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0305-0548(99)00114-8

zbMATH Keywords

multicriteria analysis; utility theory; marketing science; decision aid; brand choice models; knowledge base development

Mathematics Subject Classification ID

91B06: Decision theory

90B50: Management decision making, including multiple objectives

91B10: Group preferences

91B42: Consumer behavior, demand theory

Related Items

Supply chains competition under uncertainty concerning player's strategies and customer choice behavior: a generalized Nash game approach, Aggregation of utility-based individual preferences for group decision-making

Uses Software

• MARKEX
• UTA Plus

Cites Work

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• Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice
• A Normative Methodology for Modeling Consumer Response to Innovation