Integrated marketing communications in markets with uncertainty and competition (Q2390548): Difference between revisions

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Revision as of 00:03, 20 March 2024

scientific article
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English
Integrated marketing communications in markets with uncertainty and competition
scientific article

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    Integrated marketing communications in markets with uncertainty and competition (English)
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    23 July 2009
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    advertising
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    dynamics
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    budgeting
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    integrated marketing communications
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    uncertainty
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    optimization
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