Advertising channel selection in a segmented market (Q2507927): Difference between revisions
From MaRDI portal
Set profile property. |
Set OpenAlex properties. |
||
Property / full work available at URL | |||
Property / full work available at URL: https://doi.org/10.1016/j.automatica.2006.03.015 / rank | |||
Normal rank | |||
Property / OpenAlex ID | |||
Property / OpenAlex ID: W1985079302 / rank | |||
Normal rank |
Revision as of 20:03, 19 March 2024
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Advertising channel selection in a segmented market |
scientific article |
Statements
Advertising channel selection in a segmented market (English)
0 references
5 October 2006
0 references
optimal control
0 references
marketing
0 references
advertising
0 references
market segmentation
0 references