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scientific article; zbMATH DE number 6137260
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English
Application of stochastic models to determine customers lifetime value for a Brazilian supermarkets network
scientific article; zbMATH DE number 6137260

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    Application of stochastic models to determine customers lifetime value for a Brazilian supermarkets network (English)
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    19 February 2013
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    customer lifetime value
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    knowledge management
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    marketing
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    retail
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    modeling
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