Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers (Q1681146): Difference between revisions
From MaRDI portal
ReferenceBot (talk | contribs) Changed an Item |
Normalize DOI. |
||
| Property / DOI | |||
| Property / DOI: 10.1016/j.ejor.2017.08.039 / rank | |||
| Property / DOI | |||
| Property / DOI: 10.1016/J.EJOR.2017.08.039 / rank | |||
Normal rank | |||
Latest revision as of 03:04, 11 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers |
scientific article |
Statements
Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers (English)
0 references
23 November 2017
0 references
supply chain management
0 references
dual channel
0 references
durable goods
0 references
manufacturer
0 references
reseller
0 references
0 references
0 references
0 references
