Discount pricing in word-of-mouth marketing: an optimal control approach (Q2149654): Difference between revisions
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Revision as of 14:30, 14 September 2024
scientific article
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English | Discount pricing in word-of-mouth marketing: an optimal control approach |
scientific article |
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Discount pricing in word-of-mouth marketing: an optimal control approach (English)
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29 June 2022
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word-of-mouth marketing
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discount strategy
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dynamic model
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optimal expected net profit
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optimal control
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optimality system
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