Discount pricing in word-of-mouth marketing: an optimal control approach (Q2149654): Difference between revisions
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| Property / DOI: 10.1016/j.physa.2018.03.062 / rank | |||
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| Property / DOI: 10.1016/J.PHYSA.2018.03.062 / rank | |||
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Latest revision as of 06:23, 17 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Discount pricing in word-of-mouth marketing: an optimal control approach |
scientific article |
Statements
Discount pricing in word-of-mouth marketing: an optimal control approach (English)
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29 June 2022
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word-of-mouth marketing
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discount strategy
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dynamic model
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optimal expected net profit
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optimal control
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optimality system
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