Optimal advertising decisions for promoting retail and online channels in a dynamic framework (Q5175844): Difference between revisions
From MaRDI portal
Created a new Item |
Added link to MaRDI item. |
||
links / mardi / name | links / mardi / name | ||
Revision as of 15:51, 8 February 2024
scientific article; zbMATH DE number 6408201
Language | Label | Description | Also known as |
---|---|---|---|
English | Optimal advertising decisions for promoting retail and online channels in a dynamic framework |
scientific article; zbMATH DE number 6408201 |
Statements
Optimal advertising decisions for promoting retail and online channels in a dynamic framework (English)
0 references
25 February 2015
0 references
advertising
0 references
differential game theory
0 references
feedback Nash equilibrium
0 references
online channel
0 references
retail channel
0 references
e-commerce
0 references