Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost (Q5322070): Difference between revisions

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scientific article; zbMATH DE number 5580333
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Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost
scientific article; zbMATH DE number 5580333

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    Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost (English)
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    17 July 2009
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    cross-functional performance metrics
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    marketing-operations coordination
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    competitive diffusion dynamics
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    cost of delay
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