Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing (Q322786): Difference between revisions
From MaRDI portal
Changed an Item |
Added link to MaRDI item. |
||
links / mardi / name | links / mardi / name | ||
Revision as of 02:29, 30 January 2024
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing |
scientific article |
Statements
Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing (English)
0 references
7 October 2016
0 references
dynamic pricing
0 references
advertising effort
0 references
word of mouth
0 references
marketing strategy
0 references