Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (Q398669): Difference between revisions

From MaRDI portal
Importer (talk | contribs)
Changed an Item
Added link to MaRDI item.
links / mardi / namelinks / mardi / name
 

Revision as of 03:29, 30 January 2024

scientific article
Language Label Description Also known as
English
Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
scientific article

    Statements

    Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (English)
    0 references
    0 references
    0 references
    15 August 2014
    0 references
    direct marketing
    0 references
    dynamic advertising
    0 references
    differential game theory
    0 references
    feedback Nash equilibrium
    0 references
    online channel
    0 references

    Identifiers