Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management (Q2253447): Difference between revisions
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management |
scientific article |
Statements
Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management (English)
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27 July 2014
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customer relationship management
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data envelopment analysis
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credit cards
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acquisition strategies
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retention strategies
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