An empirical study on the Lanchester model of combat for competitive advertising decisions (Q2371380): Difference between revisions
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An empirical study on the Lanchester model of combat for competitive advertising decisions |
scientific article |
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An empirical study on the Lanchester model of combat for competitive advertising decisions (English)
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4 July 2007
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marketing
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Lanchester model
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dynamic competitive advertising strategies
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differential games
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