Stochastic optimal budget decision for advertising considering uncertain sales responses (Q2643935): Difference between revisions
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Stochastic optimal budget decision for advertising considering uncertain sales responses |
scientific article |
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Stochastic optimal budget decision for advertising considering uncertain sales responses (English)
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27 August 2007
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decision analysis
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advertising
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stochastic optimal policies
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market utility
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