ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL (Q3402034): Difference between revisions
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL |
scientific article |
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ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL (English)
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2 February 2010
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game theory
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advertising
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market segmentation
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