FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY (Q3560045): Difference between revisions
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY |
scientific article |
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FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY (English)
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19 May 2010
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marketing strategy
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marketing resources and capabilities
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resources-based view (RBV)
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fuzzy analytic hierarchy process (AHP)
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multiple criteria decision making (MCDM)
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