Quality effects in different advertising models -- an impulse control approach (Q1752153): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Removed claim: author (P16): Item:Q522779 |
||
| Property / author | |||
| Property / author: Puduru Viswanadha Reddy / rank | |||
Revision as of 04:00, 16 February 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Quality effects in different advertising models -- an impulse control approach |
scientific article |
Statements
Quality effects in different advertising models -- an impulse control approach (English)
0 references
24 May 2018
0 references
advertising
0 references
Nerlove-Arrow model
0 references
Vidale-Wolfe model
0 references
Ozga model
0 references
quality
0 references
